YouGov direct is a blockchain-based platform and ad network that empowers users to choose which attributes they make available to advertisers. In exchange for sharing their data, consumers earn rewards. Advertisers using the platform gain access to real people with known audience attributes, which enables more effective ad targeting and better campaign performance. Brands and publishers will ultimately be able to use YouGov Direct’s verifiable record of ad transactions to meet GDPR consumer data protection requirements.
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