The SLP’s aim is to allow consumers to trade bonus points they earned from multiple loyalty programs by building an exchange platform and tokenising bonus points. Upon achieving such target, tradable bonus points may get a market price and may, therefore, become valuable for consumers. The consumers won’t need to carry around hundreds of loyalty cards given that all available bonus points and promotional offers will be stored in a single app. SLP perceives a large opportunity to disrupt the customer loyalty industry by establishing a decentralized and fair ecosystem, allowing businesses to build fast and effective loyalty programs and consumers to increase the value of loyalty programs they participate in. We aim that businesses that are partnered with SLP shall be an opportunity to easily convert their bonus points into tokens using the SLP Platform, instantly making them tradable for consumers. Even with no access to technical skills, businesses will be able to create their own “tokens” in a single click.
Igor LivantADVISOR, FUNDRAISING
Mike BrusovADVISOR, PRODUCT & COMMUNITY MANAGEMENT
Dmitry ShmakovADVISOR, MARKETING
|Hard cap||15,000,000 USD|
|Accepting||ETH, BTC, LTC, FIAT, DASH|
|Restricted countries||United States of America|
|Know Your Customer||Yes|
SLP team founded SailPlay and raised angel financing from Altair VC
- SailPlay acquired 25+ clients across multiple verticals
- SailPlay raised a second round of funding from Flint Capital
- SailPlay is used by 50+ clients, including Papa John’s, Volkswagen and others
- SailPlay opened its second office in NYC
- SLP concept created
- SLP got confirmed interest from leading global and national retail businesses, restaurants and airlines
Q2 2018: SLP to conduct an ICO
- Vision of the project is finalized, final whitepaper version is released. SLP Token is deployed on the Ethereum platform and a public crowdsale is commenced.
Q3 2018: Development of the SLP platform
- SLP Blockchain platform for loyalty token operations and loyalty token marketplace is being developed. Reference implementations of business and client sides of the SLP Application are released. Data privacy principles PoC.
Q4 2018: Development of the SLP SDK for businesses
- B2C SLP Token Wallet App, B2B Token Management App and B2B APIs and Webhooks are developed. SLP Blockchain Testnet is launched. First business partners are connected to the platform.
Q1 2019: Development of consumer apps and interfaces
- Reward redemption interface with redemption confirmation by QR codes/SMS is developed. Loyalty Token exchange is introduced to the Token Wallet App. Analytics tools are added to the B2B App. Private launch of the SLP Blockchain Mainnet for partners-early adopters.
Q2 2019: Launch
- Customer applications are publicly launched. Loyalty Token exchange begins operations. The ERC20 compatible SLP token is exchanged 1-to-1 with a native SLP token.
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