DATx is dedicated to develop favorable unified protocols for the entire advertising ecosystem, to build a complete set of ad ecosystem’s operating mechanism, and to form an effective, secure, benign and benefit-maximized advertising ecosystem. DATx is committed to base on blockchain techniques combining artificial intelligence and big data techniques, to build revolutionary innovative intelligent advertising ecosystem.
Token exchange price
|Current price||0.0015626355 USD (0.00000041 BTC)|
Token exchange statistics
|Available supply||1.4 billion DATX|
|Total supply||10.0 billion DATX|
|Market cap||2,174,099 USD|
|Volume (24h)||240,558.532988 USD|
Token price history
Guus Esbir WildemanMARKETING, SOCIAL MEDIA
Robert KörbsHEAD OF ADVERTISER RELATIONS
Alejandro BonsignoreDIRECTOR OF BUSINESS DEVELOPMENT
Ben Pony Van KesselMARKETING AND INTERNATIONAL SALES
Stefan SuripattySENIOR DEVELOPER OF R&D MEDIA
Justin TurnerAFFILIATE MANAGER
Kiki HenrichsMEDIA BUYING AND ONLINE ADVERTISING
Amos FangR&D ASSISTANT MANAGER
Olle FalkenängSOCIAL MEDIA MARKETING
|Restricted countries||No restrictions|
Q2-Q4 2018: Stage I - Ad Platform Integration + POI User-oriented Behavior Data Implementation
1) Avazu as the first advertising platform to be compatible with DATx. Achieve customized native ads and acquisition of active users;
2) Implement incentive mechanism for users, publishers and advertising platforms;
3) Establish user-oriented decentralized behavior archive, set as a data foundation for advertising eco-DMP;
4) Develop anti-fraud system based on user behavioral data, better cleanse the ecosystem.
Q1-Q4 2019: Stage II - Ad Content Upgrade + AI Customized Content Recommendation
1) Establish the form of native ads feed;
2) Attract additional advertisers to deliver on our ad platform based on new ad form of content feed;
3) Implement personalized recommendation system based on AI and user-oriented decentralized behavior archive, and continuously optimize the ad performance.
Q1 2020 - Q4 2022: Stage III - Ecosystem Booming + Enhanced Value Creation + DATx Blockchain Implementation
1) Integrate subsequent advertising platforms to DATx and become part of the ecosystem;
2) Attract more advertisers join to our Ad platform based on native ads;
3) Integrate more D-app into DATx ecosystem;
4) Implement DATx blockchain, the No. 1 blockchain for programmatic advertising.
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