BlockClick’s goal is to establish an environment in which the involved parties in the digital marketing industry have both a layer of trust and transparency when transacting. This will then provide both advertisers and digital traffic sourcers a sense of ease and confidence in their business affairs. The mission involves implementing a SaaS platform with an included blockchain layer to encrypt and protect transaction data. Smart contracts deployed through the Ethereum blockchain will not only protect pricing, but also further reduce fraud through built-in algorithms.
Sam SciaccaCORPORATE COUNSIL
Doug WhiteheadSENIOR STRATEGIC PARTNER
Scott MartensSENIOR SOFTWARE ENGINEER
Sara MunulliHEAD OF DESIGN
Zsolt DoboCOMMUNITY ENGAGEMENT
|Hard cap||34,000,000 USD|
|Restricted countries||United States of America|
|Know Your Customer||Yes|
Idea formulated by the now Executive Group
Planning commenced and the framework of the proposed system composed
Key Staff appointed to project
Branding and White Paper design work commences
Development work on BlockClick Demo commences
BlockClick.io launched in conjunction with White Paper and Demo
Private Sale to commence
Custom Configurable Smart Contracts
Development of custom configurable smart contracts across multiple public blockchains with escrow and privacy / encryption features for all the parties involved.
Development of multiple crypto-asset wallet interfacing with custom configurable smart contracts & token exchange module.
Fraud Tools Integration
BlockClick will seek to integrate several fraud APIs targeting all forms of digital media fraud. Users will have the ability to select the tools that are most appropriate for their campaigns and execute them throughout the process. BlockClick will also allow the upload of custom “blacklists” to apply to campaigns, so long as all involved parties agree.
Beta Platform Rollout
Existing Digital Media Networks
Development of token exchange module integrated into decentralised exchanges such as the Kyber Network, AirSwap & The 0x Project providing the ability to buy, hold & spend BLOK & MEDIA tokens using any type of crypto-asset.
Additional Stable Coins integrated into the BlockClick platform
Full Reporting Module
Build out full client reporting tools for smart contract analytics, wallet / payment transaction reports and customized blockchain explorer to view impression, click and conversion data stored for a custom configurable smart contract.
Full Platform Rollout
Digital Media Networks & Programmatic Advertising Platforms
Machine Learning Data Integration
Integration of a machine learning module which will aggregate data across all transactions onto the platform and provide valuable insight and intelligence metrics for campaign management.
Profile & Rating System
Ability to conduct profile searches of advertisers and publishers combined with a rating system based on past performance on BlockClick. Criteria to include such items as refund rates, charge-back rates, traffic type and completion percentages.
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