AdRealm is a completely open advertising ecosystem network that is based on the decentralizing nature of blockchain technology. It allows any party willing to adopt the rules of the network to participate in exchange of reasonable return. AdRealm cannot, and will not, become a centralized service provider in which it will not obtain further monopolizing opportunities from other service providers. AdRealm will aim to open up all points of the advertising service value chain to those who are willing to participate.
AdRealm will enable a new mechanism of trust based on blockchain since no one service provider can single-handedly change any historical data during the entire advertising process. From that, each service provider will be given a ranking score from this transparent peer-to-peer system, giving rise to only the best providers in specific niche segments. This will eliminate the need for players to expand their service and reach along the value chain to reap more benefits.
AlixPARTNER,PRODUCT AND R&D
WillHEAD OF AI AND DATA ANALYTICS
BiSENIOR DATA ALGORITHM ENGINEER
AndySENIOR SERVER DEVELOPMENT ENGINEER
DeanSENIOR PRODUCT MANAGER
ColySENIOR SERVER DEVELOPMENT ENGINEER
CooberSENIOR OPERATION AND MAINTENANCE ENGINEER
Carl CaiHEAD OF OVERSEAS BUSINESS DEVELOPMENT
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April 2017 - Q2 2018: Build Technical Infrastructure
- Dedicated to continuously improving and testing the platform in conjunction with UPLTV partnership. Iterate and optimize as well as make revisions based on developments made in blockchain.
Q2 2018 - Q4 2019: Cultivate the Market
- The strategic partnership with UPLTV will gradually onboard more partners, clients, and products. This will be the start of the ecosystem as suppliers, users and data begins to accumulate on AdRealm.
2020 - 2022: Overall Explosive Growth
- Fully opening AdRealm and accelerate the integration of participants on the platform, forming a complete ecosystem. We hope to disrupt traditional advertising platforms by this point as we prove higher levels of transparency and efficiency.
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